When creating a social media post, it can be challenging to come up with great caption copy. But luckily, there are a few small tweaks you can make to increase engagement and intrigue your readers. With the right caption, you can achieve your social media goals faster!
- Focus on the audience
Put your emphasis on the reader. If you’d like to stand out and be seen, it’s important to create your content with the reader in mind.
Instead of saying “we launched a new product,” write copy that explains why the reader should care or how this post may be helpful to them. Something like “You can now purchase our new product and enjoy it in just two days!” will encourage action.
- Build Curiosity and Offer Value
Engagement will come when viewers are intrigued by your copy. Piquing their interest and building their curiosity through great copy will encourage them to click. Grab attention by challenging a common belief, offering to solve a common problem, or describing an information gap. Find a way to explain to the viewer why they need to read your post.
- Create a Tone Guide
Something that can really mess up a social media profile is a huge difference in the tone of voice from post to post. Customers get to know a company’s personality through social media and across every social media post, it’s important for the company’s personality or voice to be consistent. Write a tone guide to explain how each employee should interact with customers on your social media, and how to create consistent copy. This should include everything from how to greet customers, what types of punctuation are appropriate, and how you refer to your company (We? Me? Third person?).
- Keep it Simple
Social media posts should not be novels. It’s often more effective to be short and concise with your copy. Sometimes all you may need is a one or two-word caption to inspire action from your audience. Use a few words paired with a great image or video to get the idea across.
- Add an Emoji
You may think emojis are just for teens, but they have reached the mainstream. Over 6 billion emoji’s are sent every single day and according to Swyft Media, 74 percent of people in the U.S. regularly use stickers, emoticons or emojis in their online communication, sending an average of 96 emojis or stickers per day.
Emojis can heavily influence the success of your social media posts. An Amex Open Forum study on Facebook engagement discovered:
- Posts with emoticons receive a 33% higher share rate.
- Posts with emoticons receive a 33% higher comment rate.
- Posts with emoticons receive a 57% higher like rate.
When writing a post, see if there’s a way to include an emoji or two in the copy. And don’t limit yourself to just smiley faces! A quick shortcut (Apple users: CTRL + COMMAND + SPACE, Windows 8+ users – activate Touch Keyboard) will open an emoji keyboard to customize any text box on the internet. Try replacing words with emojis, or just whatever is applicable. If you’re not sure what an emoji means, look it up. The last thing you want it so misuse it and say something you don’t mean!
- Ask a Question
To truly engage with your audience and build genuine connections, try to see social media as an opportunity to start a conversation. Asking a question is a great way to get the ball rolling. Soon, you may see more comments and replies on your posts, just from people engaging with your question. Hubspot discovered posts that ask questions garner 23% more engagement on average. People tend to do what you ask them – if you ask them to answer a question or tag a friend in the comments, they likely will! This is huge for your engagement, which will make Facebook algorithms share your post more.
Try one or all of these tips the next time you’re creating a social media post. Use insights to track engagement, and if you see a bump, keep it up! Or for further help with your social media, give Mav3n Digital a call for a consultation.
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