Building an audience on Facebook is no easy task. Unlike other social media platforms like Instagram or Twitter that make it easy for consumers to find your page based on hashtags or liking similar pages, organic growth is more difficult on Facebook. Even if your page does have fans, Facebook has been steadily decreasing the reach of posts for business pages. On average, only .5 percent of your fans might see your content! So unfortunately, just posting and hoping people will see it does not cut it anymore. In order to get to the next level, it’s time to try some Facebook ads.
Your first concern about Facebook advertising might be that it’s expensive, but their system is made to work with any budget. You select how much you want to spend, and for how long you want to run the ad. With only $50 you could reach 5,000-10,000 people in your specific customer demographic. The low budget makes it super simple to do some AB testing and see what ad format works best for you.
Facebook allows you to get extremely specific with your ad targeting. You can select locations, gender, age, job type, interests on Facebook, and more. Its important to take the time to narrow your audience targeting, so you can ensure your ad will be seen by the right people. You can even create custom audiences of people who have already visited your site – or exclude them from your ads altogether.
The Facebook ad platform is also very easy to use, allowing anyone to create an ad in just a few minutes. Are you ready to reach the billions of people who spend an average of 1.72 hours on social media a day? Here’s how to get started.
To create Facebook ads you need a Facebook business page. Create one if you don’t already have one.
It’s important to know the purpose of your Facebook ad before you do anything else. Make a decision of whether the aim is to increase brand awareness, conversions, video views, etc. Keep this in mind when you select your objective in the ad platform as well as design your ad.
Once you know the purpose, head to the Facebook Ad Manager to create your ad.
First, Facebook will ask what your objective is for the ad. Do you want to send people to an event page, to your website, or to your physical store location? Select the option that’s best for you and your business. If you’re not entirely sure, try one for now, and you can always do a new ad with a different objective down the road.
Next, select your audience. As mentioned earlier, it’s important to get specific. Take the time to customize your audience, and every dollar you spend will be more productive. Choose the location, age, and interests that fit your ideal customer.
Now it’s time to choose your budget. The ad budget you set is the maximum amount you want to spend. You can do a daily budget, or a lifetime budget. This really depends on how much you want to spend, but starting with $5 a day is a good threshold to see results.
Now you get to design your ad! Choose your images, headline, body text, as well as placement of the actual ad. Make sure you use a colorful, interesting photo that grabs attention. Check Facebook’s rules for image size and sharing images with text before you design your ad, so you don’t get penalized.
Your ad is done! Keep track of it in the “Reports” section of the ad manager. Switch up your ads frequently and see what works best! If you need more guidance with your social media strategy, don’t hesitate to reach out to us.